Análise da literatura sobre a gestão de cadeia de suprimentos alimentares: foco em produtos sem glúten

Abstract

The present study analyzes the literature on gluten-free food supply chain management, focusing on the baking sector. The general objective is to understand how supply chain management strategies can foster operational excellence and consumer trust in this specific segment. The study employed a qualitative and exploratory methodology, based on a systematic literature review and document analysis. It was identified that the industry faces challenges such as ensuring ingredient purity, preventing cross-contamination, and the high cost of traceability technologies. Despite the significant growth of the gluten-free market, obstacles related to the sensory acceptability of products persist. To mitigate these challenges, companies adopt strategies such as implementing international food safety certifications (ISO 22000, BRC, FSSC 22000), forming strategic partnerships with certified suppliers, using digital technologies like blockchain and IoT for real-time traceability, and innovating in ingredients and production processes. It is concluded that effective supply chain management is decisive for competitive success, requiring a balance between technical rigor, innovation, and adaptation to market demands, ensuring the quality and food safety of the products offered.