Internacionalização em empresas de médio porte: um estudo de caso da Control up no setor de controle de pragas

Abstract

This study analyzes the internationalization process of control up, a brazilian medium-sized company specialized in the production of non-toxic devices for pest control. The research combines theoretical foundations — with emphasis on the uppsala model, dunning’s eclectic paradigm, and born globals — with the analysis of the company’s internal data. Findings reveal that control up initiated its international expansion in south america, leveraging trade agreements such as mercosur, and consolidated its presence through innovation, competitive differentiation, and strategic partnerships. Results indicate positive impacts on growth and revenue, as well as the strengthening of the company’s brand in international markets. It is concluded that the internationalization of medium-sized companies is feasible when carried out in a planned manner and adapted to the particularities of each market, enabling progressive advancement toward more demanding contexts, such as the north american and european markets.