Empreendedorismo e beleza: estratégias de uma jovem empresária no mercado de sobrancelhas

Abstract

This research addresses the positioning of a beauty studio managed by Rafaella Ramos, evaluating factors that contribute to its reputation and success in the market. The study highlights the importance of the physical environment, which features a view of one of the city’s most iconic tourist spots, as well as a well-lit and harmonious space, ensuring that every client who visits experiences comfort. Furthermore, scheduling appointments at set times provides convenience and modernity, facilitating the organization of personal tasks. Social media functions as an exhibition tool, especially Instagram, and strengthens the connection with consumers, although engagement is not frequent. High professional qualification, personal connection, and client care contribute to customer retention, with clients often coming through referrals. The research emphasizes marketing strategies, relationship management, and the workplace environment as key elements for brand strengthening. As recommendations, it is suggested to expand studies to different regions and further explore digital marketing strategies to enhance business growth.