Design e cinema: criação de identidade visual para o curta-metragem Fora da Caixa

Abstract

This article presents the creation process of the visual identity of the short film Fora da Caixa, a production from the Institute of Arts and Design of Federal University of Juiz de Fora (UFJF). The literature review was used as basis for the project development, contemplating the choice and implementation of theories specific to design, alongside interdisciplinary and conceptual researches and discussions involving other artistic areas. From the inevitable and intrinsic connection to cinema, a market analysis was performed in order to inspire and assist in the elaboration of the visual identity. Highlighting the concept of visual signs and image synthesis, in addition to the methodology elaborated by Bernd Löbach, this work aims to communicate values, emotions and multiple meanings caused by the film Fora da Caixa. The communication will be carried out through graphic pieces that will introduce, contemplate and disseminate, in a rich and unique way, the experience between childhood and creativity over time.