O discurso da novidade nas eleições de 2018: uma análise de candidaturas da nova direita

Abstract

The study " O discurso da novidade nas eleições de 2018: uma análise de candidaturas da nova direita examines the rise of the new right in Brazil through the campaigns of PSL and Partido NOVO in the 2018 elections. The research explores how these parties emerged as significant political forces by leveraging discourses of change and rupture with traditional politics. The thesis investigates the discursive and communicational strategies adopted by these parties, highlighting the use of the novelty discourse to mobilize popular support in a context of widespread dissatisfaction with traditional politics. The research is anchored in theoretical concepts by Norberto Bobbio and Cas Mudde, which help categorize the new right into subgroups: "far-right," characterized by authoritarian traits and moral conservatism, and "radical right," which, although economically liberal, does not strongly oppose democratic institutions. The analysis emphasizes the importance of digital communication and social media in campaigns, which were fundamental in disseminating messages and building a political identity that resonated with the electorate. The thesis also examines liberal movements and "chaos engineers" like Steve Bannon, who influenced the dissemination of an ideological framework that challenges the status quo. The research concludes that the rise of the new right in Brazil is not an isolated phenomenon but part of a global trend of political reconfiguration. Ultimately, the study suggests that understanding these dynamics is crucial to anticipating the future trajectories of Brazilian and international politics.