Blogs corporativos: um estudo do blog industrial

Abstract

This study was dedicated to conceptualize corporate blogs and to carry out a case study of the Industrial Blog. Without the need for great technical knowledge to create or maintain, blogs have become popular, at a time when the use of social media has transformed communication in general, including companies to their audience, making more latent the need to improve dialogue and transparency of institutions that want to get closer to their audience. The use of a blog for professional purposes, within the objectives of organizational communication, has been relevant for the construction and maintenance of business relationships. The analysis of the blog in question was based on an array of ten desirable characteristics in a media like this one, during the months of August to October of 2018, where we observed that the tool, although presenting points with possibilities of improvement, has its resources well explored.