Fred+10: análise de um sucesso do desimpedidos

Abstract

This work seeks to analyze the "Fred + 10" project on the YouTube sports channel "Desimpedidos". It seeks to understand how this channel has achieved the current success and millions of viewers, becoming a reference to the brazilian sports entertainment. It will be shown how soccer has spread, mainly in Brazil, in order to base the public's loyalty with the purpose of, besides highlighting in parallel, the factors that make humor common and fundamental to the human being and to the media communication in general. Using the fan language, without focusing on the news itself, the Desimpedidos surpassed the six millions subscribers mark, and unlike other YouTube channels, its success was planned. Fred + 10, the main focus of this work, has three years of exhibition, with a frequency of weekly videos, presented by Fred, a prominent name in the national scene of the sports media in Brazil. This work will serve as a base, analyzing two groups of videos released at different times, having as case study an audiovisual production, structure, language, among other aspects of the content.