Desafios da comunicação no terceiro setor: o uso da imagem como ferramenta de sensibilização e engajamento

Abstract

The Third Sector Organizations have been assuming an increasingly significant role in the society, but they are subject to the same communications challenges everyone faces, with the aggravation of the usual lack of financial resources they have for this kind of action. This work aims to analyze the difficulties in communication faced by Sociedade Juizforense de Proteção Animal, as well as producing photo and video content to help raise public awareness and increase the engagement of people to the cause of the NGO. A DSLR camera, cell phone Samsung S5 and cell phone IPhone 6 were use to do the job, and at the end a folder with cellphone photo production tips was made.