Estratégias de transmidiação da blogueira Karol Pinheiro

Abstract

With the creation and rise of the internet, several changes have happened on the mainstream media and in its relationship with the public, which reached a level of more equality forwards the content producers. As the public has gained space and also developed as an integral part of a production whole, the media needed to devise strategies that would broaden the range of product information while keeping their attention captive. At the same time, fans employed a position of producers several times through the internet, creating blogs, forums, fandons and fanfiction of these productions that they followed. Many of these productions, which began as hobbies, later became professionalized and, in their professionalization, these products present on the internet, also had to reinvent themselves by using strategies for the maintenance of their public. According to the analysis of the brand “Karol Pinheiro”, made through the sample of August, 2017, it was possible to understand the strategies used in the production of transmethial content for the blog, as well as the social networks which promote the engagement of the public in order to expand the interpretive repertoire of fans to the brand.