Transição de modelo de gestão: características de startups aplicadas a uma empresa de gestão tradicional

Abstract

Management is the key for business, and if it’s well done, it tends to show a nice outcome. That’s when startups come into play, bringing inovation and a more efficient methodology. Their appreciation grows with each passing day, due to the success stream of its niche. Against a scenario where Market continuity is increasingly difficult and companies having a shorter lifespan, these new methodologies are becoming a role model. This study is a qualitative research, whose data were collected from observation and interview with the business partners. This paper aims to describe the changing process of business management through similarity comparison between an old business model and new practices coming from startups. The analysis shows some similarity in the startup environment, yet a different reality.