Gestão pública de cultura no âmbito da UFJF: o caso do Cine-Theatro Central

Abstract

The present dissertation was developed at the Professional Master’s Degree in Education Assessment and Management (PPGP), of the Centre for Public Policies and Assessment in Education of the Federal University of Juiz de Fora (CAEd/UFJF). The case study in question discusses the public management conducted by the Federal University of Juiz de Fora (UFJF) regarding the Cine-Theatro Central (CTC). We have assumed the following research question: how could we potentialize the cultural use of the CTC, by systematizing the procedures of projects to such end? The defined objective is to find ways to optimize the use of the theatre in question. Thus, we have conducted an analysis of the current management context of the CTC, raising the possible hurdles that contribute to the little proactive profile regarding artistic and cultural production and the study of projects developed by public institutions of higher education in the field of cultural management, hoping to create a compendium of methods, techniques and legislation that will guide the optimization of the projects to be developed. In order to comprehend the current context, we have described the historical background of the CTC and of UFJF, highlighting the cultural management profile of the institution. The research methodology was qualitative, with bibliographical and documental review about the historical background, interviews with CTC managers and a comparative study of projects developed in three public institutions, in the field of cultural management. Afterwards, we have presented an analysis regarding culture, cultural public policies and the place of UFJF in this context. Then the analysis of the interviews was presented and provided basis to the Action Plan presented on the third chapter to build a more proactive management, aiming to transform the CTC into a cultural tool. The first proposal dealt with presenting projects at the CTC, to a Committee of Creation and Follow-up of Calls for Projects and a workflow of such projects to make it viable to gather funding. Regarding funding and its predictability, there is a suggestion of a Call for Projects by the Cultural Affairs Office (ProCult), to which all the offices could apply. Afterwards, the action proposes the updating of the Regiment, needed to the legal aspects of management, aiming to guarantee the continuity of the projects, through the link of part of the CTC funding towards projects that will amplify the use of the theatre, including two continuing proposals, also part of the Action Plan.