As imagens digitais fotorrealísticas e a apresentação dos projetos de interiores na era digital

Abstract

The research approaches the theme of digital photorealism as a technique of interior design presentation, especially regarding their aspects in the digital age context. In the last decades, a great increase in the number of professionals who use the photorealistic digital images as a final presentation way for architecture and interior design. From this observation, the following question arises: how do photorealistic images manifest themselves in interior design presentation in contemporaneity? To answer this question, it is discussed the hypothesis that the photorealistic images are manifested in contemporaneity as part of the digital context in which we are inserted, where there is a search for hyper-real, having a certain fetish by the reality approximations. Thus, the general research objective is to understand the presence of digital photorealistic images in interior design presentation. For this, the adopted methodology is based on two literature reviews, the first one being related to image and photorealism, and the second to the theme of photorealistic images appropriation by architects. In addition, an empirical part is used in which questionnaires and interviews were conducted with some professionals working in the market. It is concluded that digital photorealistic images have become a common language for people inserted in the contemporary digital context, strongly influenced by other technologies of the digital era. It is believed that the professionals themselves are in this scenario when using these images in an almost intuitive way to present their projects.