O crack que o Brasil conhece: do discurso jornalístico à disputa política

Abstract

The object of this thesis is the political appropriation of crack, as a social problem, carried out by the newspapers Folha de S. Paulo and O Estado de S. Paulo. I analyze how the political field, including the most prominent party disputes in São Paulo (between PT and PSDB), uses, through the programs “De Braços Abertos” and “Recomeço”, the same structured narrative in the journalistic field. To demonstrate this influence, I investigated, using the Iramuteq software and the construction of discursive classes, the crack problem and the “crack user” from the year 1990 (first journalistic approach) until 2016 (the disappearance of the element of tension with the end of management Fernando Haddad - PT). The hypothesis is that the journalistic predicates attributed to crack indicate deeper issues than the chemical substance itself and its use. I conclude that public policies for dealing with crack were born, were shaped and, finally, changed based on the relationship with the approaches and discourses present in the journalistic narrative.