Madame Salga: uma moda feminina plus size

Abstract

The proposal for the accomplishment of this study starts from the creation of a brand aimed at the public of plus size women of the city of Juiz de Fora. With the name Madame Salga, the brand developed in this study aims to produce clothing pieces that are compatible with the current trends of the fashion universe, with creation of models that are in harmony with the biotypes of the consumers of the brand, in beautiful and comfortable pieces. The project is based on theoretical research, which presents a brief study on the history of the fat body and the history of plus size fashion, as well as the field research, which seeks, through seven brands already established in the industry, main aspects of consumption and needs of the public in question, in order to elaborate the best solutions and apply the knowledge acquired during the course of Bachelor of Fashion. In order to finalize the study, the development is put on practice: the presentation of the Autumn / Winter 2018/19 collection, with the creation of a collection of fifteen complete looks developed through fashion sketches, inspired by the "Future". To conclude this project, the construction of five complete looks of the collection is presented in fashion editorial called "To Infinity and Beyond".