O perfume e a moda: presença, perspectivas e o despertar dos sentidos

Abstract

For many centuries, the perfume was considered a simple compound of oils, water and alcohol, with the objective of propitiate an agreeable odour. Over time, the fragrances, at the development of a narrow relationship with fashion and art, obtain a transformation in his cultural status. The present study aims to narrate the convergences between fashion, perfume and art, beyond to present the process to develop an installation inspired in the perfume Chance eau de toilette, created in 2003 by nez Jacques Polge to the maison, worldwide known, Chanel. The research presented here has, therefore, the intention of increasing the visuality about the dialogues established between the citated universes, demonstrating, in the installation exercise, possible ways for the visual and sensorial translation of the brand codes used in the selected perfume.