Semioses poéticas em ambientes multicódigos: o fenômeno comunicacional a partir de Lira Itabirana, de Carlos Drummond de Andrade.

Abstract

New communicative attitudes have often surprised us in multicode environments and digital platforms. This investigation researches the presence of poetic contents in virtual publications used as forms of expression for users of the networks (named interactants). From historical recovery and characteristics inherent to the written and poetic texts in the society, it is intended to verify how verbal language is associated and adapted to other informational modalities and to the interactive possibilities available in the cyberspace, in order to observe whether there is expansion of the expressive capacity of the poetic contents. Considering the involvement of mental signification processes in the human communication, the investigation will be based on the semiotic theory and pragmatic method proposed by the American logician Charles S. Peirce (1834-1914), which allows analyzing phenomena based on the observation of qualitative aspects, effective or conventional that constitute them. The Speculative Grammar and the classes of signs established by the semiotician will be used to verify the representative and interpretative attitudes that poetic contents can assume in the virtual interactions. As a practical application of the knowledge and confirmation of the research hypothesis, shares of the poem Lira Itabirana, by Carlos Drummond de Andrade, were selected on the YouTube platform, which occurred after the dam burst of iron ore in the cities of Mariana (2015) and Brumadinho (2019), in Minas Gerais. The observation and details of the occurrences available in the multicode environments were described, complemented by the application of questionnaires on issues that involved the preparation of audiovisual publications by the content producers themselves. The results suggest that interactions through poetic contents in multicode environments, combined with the available digital tools, allows explore iconicities, associations of ideas and sign degeneration, which enhances the interpretive capacity of messages and provides original, effective and appropriate forms of expression for new interactive habits on the social networks.