Design de calçados: o papel e a importância do design no despontar do desenvolvimento de produtos em Franca- SP

Abstract

The first shoe factories in Brazil emerged in the south of the country, which today is the fifth largest producer in the world in the field, the largest outside the Asian continent, exporting to more than 160 countries, with a focus on the United States. With that, the industry generated millions of jobs in 2021 and with an even more optimistic expectation for 2022. of area or for the cultural baggage itself, presenting them with a systematic vision, glimpsing the importance of the footwear industry and the role of design to dismantle it or warm it up, whether in project relations, in the scope of management or both, understanding how the footwear center in Franca - SP established an agreement with Design. Using the Inductive Method, based on Francis Bacon's observation strategy and the search for experience knowledge in the field of management, which Brigitte Mozota mentions so much in her book: "Design Management", will be evaluated through quantitative research, a part of the perception of reality, in order to survey the data collected to be investigated and described, to finally bring a record with a Case Study within the municipality of Franca - SP, considered the capital of Brazilian footwear, interrelated with sectoral data Brazilians. The study also aims to bring to light the understanding of the real role of design in relation to knowledge, as well as the importance of the sector in the national scenario, in addition to looking at the management and development of projects within the footwear sector in Franca, contributing socially with the expansion of knowledge of methods and tools inherent to this context, valuing the design professional and contributing to the identity of the sector in Franca, expanding it within the national context, in addition to contributing to its visibility, its economy and consequently its appreciation.