Identidade visual para e-sport: identificação de equipes de jogos digitais e aplicação em produtos promocionais

Abstract

The project aims to create a visual identity for a team of e-sport, for the recognition of the public by the brand and identification of its members, either virtual or face-to-face. The application in products such as t-shirts, caps, mousepads and mugs, plus virtual interfaces like Instagram page and overlays for streams are included. The brand intends to increase visibility in the market of influencers and growth in the competitive scene as a team of athletes. The focus is on reaching the public. that accompanies the e-sports scene, without restriction of age or gender, whatever the modality (ex: CS: GO, League of Legends, Valorant), from fans, simple players or just spectators. The idea is to guarantee recognition as a team in any scope. The brand seeks to be modern, competitive and fun with outstanding products for convey the essence of the team. The expectation is to conquer new fans and increase the fanbase in the country with the new brand, focusing on marketing on social networks.