As influências das semanas de moda no desenvolvimento de destinos turísticos: um estudo sobre Nova York (Estados Unidos) e São Paulo (Brasil)

Abstract

The general objective of the research is to analyze from a parallel point of view - the influences of Fashion weeks in São Paulo (Brazil) and New York (United States), the development of tourist destinations. The specific objectives are: (a) Identify the state of the art on tourism and fashion; (b) Analyze the interface between events and the development of tourist destinations. This research has an exploratory and descriptive character, of a qualitative nature. It was carried out through a bibliographic survey for the composition of a theoretical framework on fashion weeks, events and development of tourist destinations, based on a survey on the Web of Science Platform (WoS) available on the Capes Periodicals Portal. As for the collection of secondary data on the fashion weeks in New York and São Paulo, they were collected from official websites related to fashion and tourism. Iramuteq and QGis Zanzibar softwares support were used. The results indicate that the relationship between tourism and fashion can be mutually rewarding.