Compreensão de diferentes consumidores acerca da proposta de rotulagem nutricional: modelo de alerta em triângulos

Abstract

Introduction: nutrition labeling is an important way of informing food products to consumers. Their understanding helps in choosing healthier foods, promotes health and prevents disease more effectively due to the autonomy it offers to individuals at the time of purchase. However, the obligation to label does not guarantee the consumer's understanding of the meaning of the information given. Objective: this study aimed to describe and analyze consumers' understanding of the nutritional alert labeling model in triangles compared to the traditional Brazilian label. Method: the type of study was cross-sectional, with data collection through a questionnaire-oriented interview during two health events held in the municipality of Governador Valadares, Minas Gerais. Result: the present research, applied to 108 participants, indicated the acceptance of the alert nutrition label in black triangles by the majority. Conclusions: this proposal was better accepted than the existing model regarding ease of reading and understanding and alertness to the quantity and nutritional quality of foods, contributing to the possibility of better food choices.