Análise das avaliações no Google MAPS das cervejarias artesanais divulgadas pelo site visite Juiz de Fora-MG

Abstract

This article aims to analyze the Google Maps reviews for craft breweries featured on the Visite Juiz de Fora website, created by Juiz de Fora and Região Convention & Visitors Bureau. The breweries in question are Antuérpia, Barbante, Bravo Beer, Cervejaria Escola Mirante, Hankzbier, Mr. Tugas, and São Bartolomeu. The study seeks to understand how these establishments are classified and evaluated by users on Google Maps. The methodology involved collecting and analyzing data based on user reviews and comments, establishment ratings, and literature studies. It was found that consumers take into account various aspects such as quality, price, and service when deciding on a product or service. Reviews play a significant role in this process as they provide information about other consumers' experiences. However, it is also acknowledged that other factors such as personal beliefs, social influences, and individual characteristics can influence consumer decisions.