Relatório técnico científico de estágio: a atuação profissional em uma agência de turismo virtual

Abstract

The present work aims to describe the activities developed during the mandatory internship period for the completion of the Tourism course, carried out at the GO TRIP virtual tourism agency. The intensive use of social media has helped on-line travel agencies (OTAs) to identify what consumers consider most relevant when planning their vacations in the on-line environment. In this sector, several on-line companies have emerged and competed with larger and already established companies in the market. In emerging countries, such as Brazil, tourism is still taking its first steps, but with great potential. Thus, we seek to carry out a reflection on the importance of work around digital marketing between technique and theory, addressing the role of the tourismologist and the possibilities of acting in marketing in travel companies.