Vantagens competitivas da cooperação intraorganizacional: estudo de caso em uma rede de supermercados em Governador Valadares, MG

Abstract

This course completion work aims to identify characteristics that indicate possible competitive advantages arising from cooperation between the stores of a supermarket chain. The work is justified by the network participating in the research being formed by a local group in the region of Governador Valadares, MG, which has not yet been the subject of similar studies. Although studies on value chains are frequent, case studies are always contributory, as they bring specific aspects specific to each organization. The study aimed to answer how a cooperation network could generate competitive gains for the unit of a network that is part of a business group. The methodological procedures correspond to qualitative and descriptive research. The data were obtained from a case study, using semi-structured interviews as a research instrument. The interviewees are people who hold management positions, have a broader view of organizational processes and maintain frequent contact with the managers of other stores in the chain. Through data analysis, it was found that there were gains in competitiveness, namely: gains in scale and market power, access to solutions, learning, cost and risk reduction. Such gains were possible due to the optimization of value chain activities, which occurs due to the cooperative relationship between store managers and the actions carried out together in the chain. These competitive advantages add value to the company as they enable it to offer higher quality products at lower prices, a greater variety of merchandise, better customer service and a more comfortable store structure.