Resenha literária no Instagram: revisitando a relação entre gêneros e suportes

Abstract

The present study aims to analyze critical reviews from its circulation on the social media platform Instagram, considered a medium for texts of this and other genres. It is framed within a context that not only requires more in-depth research in the field of analysis and mapping of new digital genres, but also demands a careful examination of genres already known in other spaces, also digital or physical, considering the peculiarities of a new medium. To accomplish this, we revisit linguistic reflections from the Bakhtin Circle, especially their contributions regarding discursive genres (BAKHTIN, 2016; VOLOCHINOV, 2018), establishing connections with the studies conducted by Marcuschi (2010, 2011) that emphasize the dynamism of genres, and by Zavam (2012) about its transmutation. According to Marcuschi (2003), we also discuss the notion of medium. We review existing works on critical reviews, drawing upon what is already known in academic literature, before delving into debates on (multi)literacies (CAZDEN ET AL, 2021; KLEIMAN, 1995; ROJO, 2013; SOARES, 2004; STREET, 2014), multimodality (DIONISIO, 2011; KRESS; VAN LEEUWEN, 2001; KRESS, 2003; RIBEIRO, 2021), and the relation between information and communication technologies and reading and writing practices (ALBARRÁN; RIBEIRO, 2015; CHARTIER, 2002; MAIA, 2013; RIBEIRO, 2017, 2018), which becomes relevant in the observation of the analyzed data. Furthermore, we provide an overview of Instagram, particularly focusing on the bookstagram community, into which the analyzed data fits. With this theoretical foundation, we conducted a qualitative analysis (BRASILEIRO, 2021) of three critical book reviews published on Instagram by different authors, chosen after a preliminary analysis of a corpus with more than thirty reviews. This analysis prompted reflections on how authors compose their reviews according to the tools provided by the platform and the target audience of the community to which they belong. This includes considerations of dialogism, multimodality, and publicity, as well as specific aspects of reviews, involving the information presented in the texts and the language used. With this, we investigated the hypothesis that there is no change in the genre, but compositional changes influenced by circulation support, without no loss of stability in terms of elements that allow the reader to recognize it as a review. In conclusion, the critical review on Instagram represents a relevant object of study for understanding the relationship between genres and mediums and how new information and communication technologies can influence this dynamic.