Homoerotismo, consumo e mídia: reflexões sobre a imprensa gay, estilos de vida e a G Magazine (1997-2001)

Abstract

G Magazine was a homoerotic magazine that circulated in Brazil from 1997 to 2013, seeking to dialogue with the interests of the Brazilian male homosexual public. His publications balanced pornographic homoeroticism with articles related to good taste, lifestyle and everyday life in the gay universe. At the same time, they sought to establish, discursively, who the Brazilian homosexual “of the new century” was, part of this process taking place mainly through consumption. The objective of this work is to analyze the relationships between the construction of homosexual identity in the new century and the intersections between the market, pinkmoney and politics. Promoting a debate about homosexual masculinities at the turn of the 21st century and the market logics that were beginning to permeate social movements. Consumption becomes central to the construction of collective identity, through the discourses conveyed by the magazine. The analyzes present in this work are limited to the time frame from 1997 to 2001, focusing on the initial years of the magazine and its relationship with the social and historical context of the time. Among the analyzed section, there are 51 editions, published monthly during these years.