Gestão pública do turismo e desenvolvimento regional: contribuições a partir das neurociências para imagem de destinos

Abstract

Tourism is one of the world's biggest sources of income. Tourist experiences are individual phenomena and are related to the cognitive and behavioral characteristics of individuals. Neuroscience studies the nervous system and its structures and functions. With technological advances there have also been advances in scientific knowledge related to the nervous system, consolidating neuroscience as an interdisciplinary area. The general aim of this study was to identify the contributions of neuroscience to the image of tourist destinations from the perspectives of public management and regional tourism development. The research isexploratory, descriptive and qualitative and quantative in nature. A literature review was carried out to identify the state of the art on the image of tourist destinations, which is a relevant topic for public management and tourism development. Iramuteq (2020) software was used for textual analysis (Word Cloud and Similarity Analysis). On the other hand, it was observed that the main neuroscientific methods also specify what can be measured (attention, engagement, emotion, among others). Thus, the contributions of neuroscientific methods to the subject at hand allow us to recognize that the state of the art in public management and regional tourism development has a new frontier of understanding to be explored.