Dimensões turísticas local e regional: reflexões para a gestão pública a partir de percepções acerca do equipamento cultural museu da imigração em São Paulo (SP)

Abstract

The city of São Paulo is one of the main Brazilian tourist destinations in terms of tourist atraction, hence cultural facilities, such as the São Paulo State Immigration Museum (MI), are relevant to the synergy between tourism and culture in public management and local and regional development of tourism. The general objective was to analyze perceptions about the cultural equipment of the Immigration Museum in São Paulo, in order to contribute to public tourism management from the perspectives of local and regional tourism development. The research is exploratory, descriptive, and qualitative and quantitative in nature. It was carried out based on a bibliographical survey and on a secondary data collection based on the TripAdvisor platform (2024). With the support of the Iramuteq software version 0.7 Alpha 2, a word cloud and a similarity analysis were created. With the support of QGis 3.8 Zanzibar software, two maps illustrating the dynamics of local and regional tourism development were constructed. The preliminary results demonstrate the relevance of visitors' perception based on seven topics: (1) the Museum in itself; (2) Immigration as a theme; (3) History; (4) Tour; (5) Garden; (6) Entry; (7) Arrival. The georeferenced analysis allows us to understand that the Tourist Region “ABC Tur Roteiro da Natureza e da Indústria” is the one that seems to show the most potential for articulation due to proximity and ease of access (by train) with the MI cultural equipment.