Uma análise do rafting sob a percepção dos turistas na cidade de Três Rios - RJ

Abstract

The present study aims to analyze the practice of rafting as a tourist attraction in the city of Três Rios and region, based on the evaluations of tourists on the Trip Advisor platform, seeking to understand how were the experiences of visitors who practiced it. The exploratory research combined quantitative and qualitative methods, using data from 58 reviews of tourists who went rafting, the statistical analysis software, Iramuteq, the planning tool: Swot matrix, in addition to a study with graphs and tables, during the analysis it was observed a majority of positive evaluations with interest in returning to the tourist destination. The research is necessary to understand how rafting is seen by tourists and through the results generate content for the improvement of the disadvantages and continuity and enhancement of advantages. It is also worth mentioning the importance of the involvement of the actors: public authorities, private entities and the local population, establishing a safer and more stable exchange relationship in favor of the development of tourism in Três Rios and the region, using rafting as a competitive differential. Rafting, in addition to being an exciting activity, is aligned with the principles of ecotourism and the region has a rich biodiversity and beautiful landscapes, as well as a favorable climate and well-defined seasons with a predominance of warm and sunny days. For travelers looking for authentic and exciting experiences, in addition to the appeal of ecotourism, rafting can be inserted as adventure tourism, which is also on the rise. Despite an existing audience, albeit small, it is believed that the potential of Rafting in Três Rios is promising, thus, the present study encourages future research to deepen the understanding of this segment and maximize its benefits for the local community.