Branding de destinos turísticos: uma análise sobre pórticos no circuito serras e cachoeiras em Minas Gerais

Abstract

The existence of an architectural element (portal) can be a differentiating factor in advancing knowledge about local and regional development. In this sense, the focus of this research is the Regional Governance Instance called "Circuito Serras e Cachoeiras" (Mountains and Waterfalls Circuit) in the Zona da Mata region of Minas Gerais, Brazil. The general objective of this study was to analyze the branding of tourist destinations based on portals in the municipalities belonging to the Regional Governance Instance "Circuito Serras e Cachoeiras" in Minas Gerais (MG). The research is exploratory, descriptive, and qualitative in nature. Bibliographic research, on-site visits, and the support of the QGIS Zanzibar 3.8 software were used for the collect and organize of georeferenced data for the conclusive diagnosis. The results indicate the existence of three groups of municipalities that relate different ways to the branding of tourist destinations when it comes to portals in this Regional Governance Instance. Group 1 has a portal, Group 2 is under construction, and Group 3 does not. In this sense, Group 1 (Argirita, Dona Euzébia, Estrela Dalva, Itamarati de Minas, Laranjal, and Leopoldina) allows us to understand the relations of local and regional development relevant to future steps in public management that can be useful for the other groups.