A gestão estratégica no setor supermercadista: evidências de um caso de uma organização de médio porte no interior de Minas Gerais

Abstract

Small and medium-sized enterprises play a central role in the Brazilian economy, especially in the supermarket retail sector, contributing significantly to job creation and strengthening the country's wealth. Thus, this study aimed to analyze the strategic management configuration of a medium-sized supermarket in a rural city in Minas Gerais. The research was exploratory, with a qualitative approach, and is characterized as case study. The theoretical framework, in addition to characterizing strategic management, also considered that strategic planning is essential for family businesses in the supermarket sector, which face challenges such as competitiveness in retail, inventory management and pricing policies. The study highlighted the company's expansion, analyzes, and reflects visionary management focused on modernization and operational improvement. The company seeks to strengthen relationships with customers and suppliers, investing in innovation and sustainability, in addition to expanding its digital presence with online orders via WhatsApp. Among the strategic challenges, talent retention and the need for structured succession planning stand out. High turnover in low-skill sectors compromises the continuity of services, demanding more solid career policies. Externally, strong competition demands continuous innovation and digital expansion, including a sales website. Despite the challenges, there are opportunities, such as regional adaptation and investment in technology. The supermarket demonstrates a strong market orientation, anticipating trends and adjusting strategies according to consumer behavior. The integration of a visionary mindset, strategic planning and technological innovation supports growth. Future research should deepen the analysis of strategic management in family supermarket businesses, addressing planning, succession and innovation. The gap between strategy and practice is a challenge, requiring constant updating and training to ensure competitiveness and sustainable growth.