GAL is MIND: criação de uma coleção de moda inspirada no estilo Gyaru

Abstract

This research is the result of a theoretical and practical project presented for the Bachelor's degree in Fashion, aiming at the creation of a women's collection inspired by the Japanese subculture Gyaru, as well as the development of an original fashion brand named Agapanto. To achieve this, it is necessary to build a theoretical foundation to support the study of subcultures from the 1960s onwards, in addition to contextualizing the Gyaru style. Therefore, a bibliographic review will be conducted, highlighting fundamental concepts presented by scholars such as Ken Gelder and Dick Hebdige. Furthermore, a more comprehensive documentary research will be carried out, involving the analysis of magazine articles, images, and videos from publications of the time to establish a foundation for the creation of the Experimental Fashion Collection. By integrating elements of the Gyaru style in a respectful and informed manner, the resulting collection aspires to be a contemporary and innovative expression that pays tribute to the boldness and individuality that define those who pioneered the style. Finally, a fashion editorial will be produced featuring three looks created and developed by the author.