Aspectos influentes na longevidade de uma empresa familiar de pequeno porte

Abstract

This study aims to analyze the fundamental factors for the consolidation of a family-owned micro-business in the market over time. It was observed which aspects determined its longevity and what challenges it faced for its survival. The research methodology is qualitative and descriptive, with a case study of Cândido Confecções, a clothing company located in Viçosa- MG, with over twenty years of experience. Data collection was conducted through structured interviews with the owner. Furthermore, a literature review was conducted to support the analysis of the various factors that led to the consolidation of the micro-business. The results indicate that the company's longevity is the result of dedicated family management, where the family has a strong presence in operational and strategic decisions; a resilient organizational culture, the ability to recover and adapt in the face of difficulties; a well-prepared financial control and an ethical commitment to both the customer and the business's history. The paper highlights the importance of considering small family businesses, which play a fundamental role in the growth of the local economy and the preservation of entrepreneurial identities.