Estudo e desenvolvimento de coleção de estampa inspirado na série Emily em Paris

Abstract

The aim of this project is to create a collection of prints inspired by the series Emily in Paris from the originals Netflix broadcaster. The research explores the relationship between textile surface design and the construction of a brand's visual identity, considering market trends and the series in question. To this end, studies were conducted on prints, the importance of costumes in visual productions and the impact of production on the fashion world. Lume was created as a creative brand that transforms entertainment into fashion, presenting marketable pieces, with a focus on prints. The project resulted in a collection of prints that reflect elements and phases of the protagonist's life in the series, such as her arrival in Paris, nightlife and her work. The study yet highlights the importance of prints as a tool for differentiating fashion, reinforcing their role in the identity and recognition of brands in the market.