Paleta das emoções: uma abordagem da produção de moda na psicologia das cores

Abstract

This work proposes the production of a fashion editorial from a point of view on colors in fashion through the connection between psychology and image production. The theoretical basis explores how colors are capable of provoking sensations and emotions in human beings, a phenomenon explained by psychology, and explains what and how these reactions are for each color chosen for analysis, based on the book “The psychology of colors: how colors affect emotion and reason” (EVA HELLER, 2013), with the exception of the colors gold, silver, black, white, pink and brown. Seven productions created using the colors: red, yellow, orange, green, blue, purple (violet) and gray aim to demonstrate the non-verbal communication of colors and fashion, highlighting how the emotions and sensations of these chromatic choices can be conveyed in a subtle and non-obvious way through the production of fashion images, patterns and fabrics. The project's experimentation seeks to convey, through creative direction, styling, scenery, lighting and photography style, sensations that relate to the colors indicated and studied. In the end, this study aims to contribute to a deeper understanding of the intersection between color psychology and fashion photography and production, through creative experimentation, offering a perspective on how brain sensations can be expressed and communicated non-verbally in fashion production and in the images associated with color.