Intenção empreendedora: percepção de mulheres negras microempreendedoras individuais na cidade de Governador Valadares - MG

Abstract

Over the years, female entrepreneurship has grown significantly, reflecting social, cultural, and economic changes that promote gender equality and encourage women to start their own businesses. This study focuses on Black female individual microentrepreneurs in the Governador Valadares region. The overall objective of this study is to investigate the factors that influence entrepreneurial intention among Black female individual microentrepreneurs, analyzing their willingness, as well as the effort expended and planned in pursuing the prosperity and growth of their businesses. The specific objectives include identifying the main factors that affect entrepreneurial intention, investigating perceptions, assessing how social and family support networks impact entrepreneurial willingness, and examining perceived control and strategies to achieve their growth and prosperity goals. Methodologically, this research adopts a qualitative approach, with descriptive and exploratory objectives. To achieve these objectives, a focus group study was conducted with eight Black female individual microentrepreneurs from the Governador Valadares region (MG). The collected data were analyzed using IRAMUTEQ software, which enabled lexicographic analysis through textual fragmentation. Content analysis was performed through data coding and categorization, aiming to identify relevant patterns and themes. The research results show that, through necessity, female entrepreneurs exhibit a positive aspect of the entrepreneurial mindset, adapting to and overcoming challenges. Furthermore, family influence and support play an important role, providing emotional support that enables the pursuit of goals. Another important factor is perceived control, which manifests itself in the ability to adapt to adversity and persistence. These results suggest that entrepreneurial attitudes, motivated by the pursuit of financial independence and new opportunities, are essential for starting businesses. In conclusion, the importance of a proactive mindset, family support, and perceived control in entrepreneurial intention, as demonstrated in the results, play a significant role in these women's ability to overcome challenges and pursue entrepreneurial goals. This highlights the relevance of understanding female entrepreneurial dynamics, contributing to the development of strategies that support the strengthening of sustainable businesses in the region. Furthermore, the results of this research have broader implications and can inform policies and programs that aim to support female entrepreneurship and promote economic growth.