Empreendedorismo na lógica da efetuação (effectuaion)

Abstract

Entrepreneurship faces significant challenges in contexts marked by uncertainty and resource scarcity, requiring strategic approaches to decision-making. Traditionally, the entrepreneurial process has been guided by a causal logic, based on planning and predictability. However, this approach proves to be limited in uncertain contexts. In this scenario, the Effectuation Theory emerges, proposing an alternative logic centered on experimentation, flexibility, and the use of available resources. Effectuation allows entrepreneurs to minimize risks, adopt affordable losses, and form strategic partnerships to explore new opportunities, continuously adapting to changes in the environment. During periods of crisis, this approach stands out for promoting resilience and adaptability, contrasting with the rigidity of causal logic. Effectuation offers practical tools for entrepreneurs operating in dynamic markets, applying to various contexts such as startups, family businesses, social entrepreneurship, and internationalization. Thus, it becomes an effective alternative for the sustainable development of businesses and for overcoming challenges imposed by unpredictability. This study discusses the relevance of effectuation as a strategic approach in the face of the limitations of the traditional model, highlighting its role in building innovative and resilient businesses.