Percepção de escassez de água e seu impacto no comportamento de consumo: abordagem do ODS 6 baseada na teoria do comportamento planejado

Abstract

This study addressed water scarcity, a finite resource that is becoming scarcer due to factors such as climate change, population growth, and urban expansion, using the Theory of Planned Behavior (TPB). The importance of consuming water sustainably has become a global concern and one of the Sustainable Development Goals (SDGs) proposed by the United Nations (UN) to meet the document called Agenda 2030. To understand how the perception of water scarcity affects consumption behavior in households, the research questioned: "Does the perception of scarcity influence water consumption behavior in households in Juiz de Fora?" The results, based on 90 respondents, indicated that subjective norms and perceived behavioral control are significant predictors of the intention for responsible water consumption. The study suggests that public policies should focus on social norms, capacity building to increase perceived control, and awareness about scarcity to promote responsible water consumption, contributing to SDG 6.