Testemunho e Subjetividade no podcast narrativo “Rádio Novelo Apresenta” em tempos de formatos híbridos

Abstract

The podcast is growing more and more in Brazil. According to the TIC Domicílios survey, consumption of the format almost doubled from 2019 to 2021. The amplification of podcast consumption is related to the popularization of streaming platforms, the growth in the use of smartphones and the expansion of internet access. “Rádio Novelo Apresenta” is a podcast, launched in 2022, that tells stories, entertains and informs through audio reports. This work seeks to analyze the strategies used in the narrative of the podcast “Rádio Novelo Apresenta” based on the analysis of three episodes of the playlist “This is Rádio Novelo Apresenta”, available on the Spotify platform, in celebration of the first year of the program. As conceptual lenses for analysis, we mobilize Reis and Thomé (2022) to discuss subjectivity, Dejavite (2007) for infotainment and Becker (2021) on hybridity. The work seeks to understand the resources used in this expanded radio format and the strategies in constructing meaning through the methodology of Motta's Critical Narrative Analysis (2013) with Viana's (2022) approach to podcasts. As a result, it is understood that the Rádio Novelo Apresenta podcast shows a tendency in journalism to use subjectivity as a narrative strategy, bringing elements of the narrator-witness into its narrative focus and creating a greater connection with the public.