A imagem de Lula nas eleições de 2002 e 2022: o enquadramento noticioso do jornal Folha de S.Paulo sobre a economia nos períodos eleitorais

Abstract

This work aims to investigate how the image of Luiz Inácio Lula da Silva was built through the news framing carried out by the newspaper Folha de S.Paulo on the economy during the 2002 and 2022 elections. For this, analysis methodologies used Framing, as proposed by Mauro Porto (2002), and the analysis of valences. As a cross-section of the research universe, materials were selected in their digitized versions, covering the period of two days before the election, the day of voting and the following day. The results indicate that coverage predominantly focused on isolated and specific events on the economic agenda, that is, the “episodic” framing was predominant in the analysis. Regarding valences, that is, the positive, neutral or negative orientation of the coverage, it was found that the dominant approach in both claims was neutral, in addition, it brought an increase of more than 10% in the relevant number in 2022 compared to the scenario 20 years before, while positive and negative valences registered a decrease.