Jornalismo ambiental, infotenimento e documentário: uma análise da série "Nosso Planeta" da Netflix

Abstract

This study seeks to understand the relationship between Environmental Journalism, Infotainment and documentaries, investigating how audiovisual entertainment productions can inform the public about environmental issues, having as its object of study the series “Nosso Planeta”. To this end, a theoretical approach based on the bibliographic review of studies on the history, milestones and limitations of Environmental Journalism is initially used, based on authors such as Bueno (2007) and Nelson (1994). In addition, Infotainment and documentary are conceptually explored as forms of communication, based on the contributions of Dejavite (2006) and Nichols (2001), respectively. In addition to the bibliographic review, the research includes a content analysis applied to the film analysis of two episodes of the series “Nosso Planeta”. Based on previously established categories of analysis — to identify the syndromes of Environmental Journalism, the features of Infotainment and the representation of the documentary —, the aim is to examine how audiovisual production articulates information and entertainment in addressing environmental issues. The research shows that documentary works, by combining engaging narratives and audiovisual resources, have the potential to reach large audiences. It is concluded that the series in question contributes to the dissemination of environmental knowledge, despite the depoliticization of the debate and the logic focused on consulting specialized sources present in the episodes analyzed. Finally, it is stated that the series combines narrative and audiovisual resources reinforcing its environmentalist argument.