Assessoria e consultoria e tecnologias da informação no Serviço Social

Abstract

This Final Graduation Project (TCC) discusses advisory and consultancy in Social Work, aiming to understand their specificities and their relationship with changes in the labor market. The first chapter explores the concepts of advisory and consultancy, their origins, and their consolidation in the profession, highlighting that the advisor must be a qualified professional with technical and theoretical knowledge, capable of contributing to social workers' practice without establishing a hierarchical relationship. In this sense, advisory is understood as a space for exchange and collective construction, where professional autonomy is maintained. The second chapter focuses on the introduction of new information technologies in the Social Work labor process, analyzing how these changes relate to labor flexibilization and precarization. Additionally, it examines the profile of Social Work influencers and how they use Instagram to share professional content, promote discussions, and even commercialize products and services. The study questions how this activity impacts the professional sphere and whether it contributes to knowledge dissemination or reinforces a market-driven logic. With a qualitative approach and based on a literature review, this research seeks to reflect on the challenges and possibilities of advisory and consultancy in the digital era.