Paleta de Pixels: A Influência das Cores na Narrativa e Funcionalidade dos Jogos Digitais

Abstract

This study analyzes the use of color in game design as a strategic visual language, investigating its role in narrative construction, environmental design, interface, visual accessibility, and character design. The research aims to understand how the application of color enhances the player’s experience by acting as a narrative and mechanical guide, based on bibliographic research and qualitative analyses of digital games. The methodology adopted for image analysis is grounded in Ana Mae Barbosa’s (2008) approach to image reading, through the use of a comparative image framework. The results indicate that color plays a central communicative role by organizing visual information, conveying emotional states, gameplay mechanics, and narrative roles, and by contributing to legibility, accessibility, and immersion, thus establishing color as a fundamental element of game design and an important factor for analysis in professional training within the field.