Quando o grito de gol se une à propagação de uma ideia: uma análise de conteúdo das capas do jornal “O Globo” em meio a conquista do Tricampeonato Mundial da Seleção Brasileira em 1970

Abstract

The present Undergraduate Thesis investigates the relationship between football and politics amidst the 1970 World Cup, based on the analysis of how the front pages of the newspaper "O Globo" contributed to the production of a narrative that unified the success of the Brazilian National Team with the ideological legitimation of the Military Dictatorship, especially during the so-called "Lead Years" (Anos de Chumbo). The methodological foundation is based on Laurence Bardin’s Content Analysis, applied to a documentary corpus of 17 editions of the aforementioned newspaper. The study linearly covers the transformation of football into a symbol of national identity, the impact of the 1964 coup, and the transition of the national team's technical command from João Saldanha to Zagallo, which marked the implementation of physical preparation linked to Army professionals and the "athlete-soldier" concept. The results demonstrate that the newspaper used the sporting achievement as a "symbolic relief" tool, prioritizing the euphoria and celebrations of the third championship over diplomatic crises and internal conflicts, which were displaced to secondary spaces in the newspaper's editorial hierarchy. From this, it is concluded that the front pages functioned as strategic communication pieces, transforming the victory in Mexico into an instrument of social cohesion and legitimation of the Médici regime.