A paisagem cinematográfica da série televisiva Killing Eve e a jornada pela Europa

Abstract

This study investigates the impacts of audiovisual landscapes on viewers' tourist motivations, using the television series Killing Eve (2018–2022) as the object of analysis. The research adopts the perspective of landscape as a cultural representation, as proposed by Besse (2014), and seeks to understand how audiovisual media can influence the desire to visit real-world destinations. The study is exploratory and descriptive, employing both qualitative and quantitative approaches. The fieldwork (conducted both online and offline) was divided into three stages: (1) field research in the cities of Paris, London, Barcelona, and Amsterdam (Europe); (2) an online survey involving 260 Brazilian viewers of the series; and (3) an interview with the director of photography of Killing Eve. The analysis was structured around categories emerging from the intersection between the interviewee's discourse and the concepts of cultural landscape, tourist experience, and media mediation. The study highlights film-induced tourism as a contemporary and growing phenomenon, capable of transforming filming locations into tourist products and shaping the collective imagination, thereby demonstrating the role of audiovisual culture in the symbolic construction of tourist attractions.