Jornalismo de Soluções como alternativa à crise de credibilidade? Análise do perfil Solutions Journalism Network no Instagram

Abstract

This work aims to analyze the potential of Solutions Journalism as a strategy to strengthen the credibility of journalism in the face of the crisis of trust in traditional media, especially in the environment of digital social networks. It is justified by the need to investigate innovative approaches that prioritize and leverage the capacity of digital social networks to foster closeness in the face of the growing dissemination of misinformation, increasing polarization, and selective evasion of negative news by the public. The research uses Document Analysis (Gil, 2004) and Content Analysis, based on the proposal by Bardin (1977), as its methodology. The object of study is the official profile of the Solutions Journalism Network on Instagram, focusing on the posts made in June 2025. The results indicate that the analyzed posts strategically and didactically incorporate the four fundamental elements of Solutions Journalism (JOSO): response, evidence, insights, and limitations, fostering engagement, potential for reproduction, and critical depth. It concludes that the use of this approach on social media contributes as a strategy to confront attacks on journalism today, being an ally in rebuilding the bond between journalists and the public.