Nostalgia, identidade e mídia de moda: uma análise semiológica barthesiana do editorial “Grunge dos Trópicos”, da Vogue Brasil

Abstract

This article analyzes how the editorial “Grunge dos Trópicos” (Vogue Brasil, n°. 560) constructs nostalgic imaginaries through semiological operations. Grounded in barthesian semiology and in studies on nostalgia, identity, and liquid modernity, the research identifies the visual codes responsible for the fabrication of idealized collective memories and the projection of desires for belonging to (re)imagined pasts. The study demonstrates that the fashion editorial functions as a discursive device that produces identities, reactivates desires, and negotiates cultural belonging in the present.