Moda e comportamento: a criação de polos na indústria brasileira entre transformações culturais e inovação tecnológica

Abstract

This article analyzes, through a case study, the formation of the flat knitting industrial cluster in the Circuito das Águas Paulista region, aiming to understand its contribution to local cultural transformation and its integration into the Brazilian fashion production system. It investigates the historical factors and sociocultural context that enabled the consolidation of this cluster, as well as the role of technological modernization and machinery in this process. The adopted methodology is based on bibliographic review, documental analysis, and empirical data obtained through a semi-structured interview with a professional in the sector. The results indicate that the constitution of the cluster stems from the convergence of traditional knowledge, industrialization, and sociocultural transformations, reshaping both production structures and local ways of life. It is concluded that flat knitting plays a fundamental role in consolidating regional productive identities, while also highlighting contemporary socioenvironmental challenges.