A evolução da imagem pessoal: estudo de caso de Bianca Andrade e Silvia Braz

Abstract

This present article analyzes how semiotics contributes to the construction of an assertive personal image aligned with individual goals. The research aims to demonstrate that the strategic use of visual elements makes it possible to achieve the desired image. The methodology consists of a literature review based primarily on the authors Charles Sanders Peirce, Lucia Santaella, and Malcolm Barnard, as well as a study of the visual trajectory of Bianca Andrade and Silvia Braz. From the analysis of the image transformations of these two women, it is observed how signs are essential for image composition and the affirmation of positioning. This article also analyzes the use of semiotics in the digital environment, particularly on social media, and by extension its use by styling and image consulting professionals.