No fluxo das telas: processos e dinâmicas comunicacionais dos fãs do BBB16

Abstract

The limits between television products and their audience are increasingly blurred thanks to social networks and the ease of communication. The viewers are not just another audience number. Reality shows like Big Brother Brazil have stood out by adapting their fans to the multiplatform model and thanks to the fluidity of gender, providing a more effective agencying. The research seeks to understand how the interactions of Big Brother Brazil 16 fans on Twitter happens and influence the progress and the final result of the reality show. The data discussed are the result of mining through the Opsocial and TweetReach platforms in the 12 elimination nights of the 2016 edition of the BBB. In addition, we observed during this period the movement of the most influential and participatory fandoms in terms of engagement. This way, it was possible to perceive a pattern of action of these fans and how the communication flow between Twitter and the BBB16 happened, and how one screen (television) influenced the other, the Twitter. 58 reports on the 12 elimination nights were obtained, plus screenshots in real time of tweets throughout the elimination program, obtaining an average of 20 screenshots per break. After this phase, the data collected were grouped each week, comparing the results of each platform and the official result of the television station. Thus, we obtained a percentage of 88% of hits, showing that in 10 of the 12 elimination nights or in Brazilian Portuguese "paredões”, the participants most commented on Twitter were the eliminated ones. We conclude that factors such as the multiplicity of differentiated readings provided by the format of the program and which provide a more effective engagement of the fans, act in the way the fans influence the progress and final result of the BBB16 through Twitter. In addition, the characteristics of the participatory culture and also the fans themselves and the elements of creative audiences also participate in this communication flow.