STorM: um modelo de autoria hipermídia para out-of-home media

Abstract

Among the variety of current social communication vehicles, Digital Out-of Home (DOOH) media have been playing a remarkable role in both public and private spaces, by allowing for the rapid dissemination of collective information to a large number of people. Regarding multimedia content authoring for this vehicle, much of the existing toolkits either makes use of languages from other domains or makes use of graphic abstracti ons that ease the authoring process, but making use of hyper/multimedia representation languages with distant concepts to those used in these abstractions. Therefore, docu ment representation becomes complex, sometimes makes use of scripting languages, and therefore is illegible by authors and even difficult for automated information extraction. Focusing on this step, this paper develops a conceptual hypermedia model with high-level entities of abstraction which seek to approach the concepts found in the audiovisual in dustry, such as scenes, tracks and media. From that model a XML declarative language is created, used to represent the multimedia content and, as a result, allow its textual authorship. This language seeks to deal with matters relating to spatial arrangements, synchronizing media objects, content adaptation, in addition to the interactivity and some of its multiple modalities of interaction, gesture and voice. As a result, some use cases are handled by creating DOOH content using the proposed multimedia language, and then an execution in a proof-of-concept player is performed. In addition, this paper proposes an improvement applied to the STorML instance with the aim to optimize the transmis sion of content in broadcast and multicast architectures, such as IPTV. This improvement covers subsequent rendering of deterministic parts of the instance to facilitate content timing between terminals, reducing the processing in the terminals and decreasing the use of network resources.